Formulate Review: A Customized Haircare Product

My hair is something that I take pride in. So much so that, I often splurge on quality products. Shopping can be a bit overwhelming with so many options to choose from, especially when they all claim to target your haircare woes. So when Formulate reached out to me, I was very excited. The concept of customizing my own shampoo and conditioner to my exact hair care needs highly peeked my interest. Here’s my review of Formulate’s shampoo and conditioner.

What Is Formulate?

Formulate is a unique shampoo and conditioner hair care line engineered specifically for YOU. It’s revolutionary advanced formula is based on your specific hair type, goals, texture, and environment. Sounds promising, right?

How It Works

The Survey Process

When you start your formulate journey, you take a survey and they ask you an array of questions. They want to get to know your hair type (length, pattern, thickness, etc) as well as what improvements you’d like to make in your (color protection? more volume?)

Next, they ask you questions about your current hair routine such as how often you shampoo/conditioner, what hot tools you use, styling products, and even factor in your location! I thought that questions was key since our climate definitely affects how our hair responds to products.

Lastly, you fill out your hair goals. In this section you choose1-5 hair goals you’d like to achieve such as color-protection, curl definition, anti-frizz, hydration, thermal protection, volume, etc. It doesn’t stop there. You can even pick your own scent! There are 7 different scents to choose from and you can even pick the strength.

First Impressions

Opening items should be a pleasant experience for the customer and Formulate did not disappoint! The packaging is absolutely gorgeous. I absolutely love the white and black color blocking on the bottles. It’s so chic and sleek. When I opened the box, they had my name printed with an overview of my survey questions and preferred ingredients.

The Test

The shampoo instantly became one of my favorites. It has amazing lather and a little goes a long way. It left my strands soft, manageable and the scent was so pleasant and relaxing! I chose the scent shoreline, which has a clean and crisp smell. I opted for medium strength and they got it right. It wasn’t too over powering or light.

My 5 target hair goals:  

1. Volume 2. Color Protection 3. Oil Control 4. Hydration 5. Glossy Hair

Did I Achieve My Hair Goals?

Volume-  I didn’t get as much volume out of it as I anticipated. It gave me a little lift so I wasn’t too disappointed about it. Nothing a little teasing comb and hairspray can’t fix.

Color Protection- I can confidently say that it works well on color treated hair. I’m a natural brunette turned blonde. Because of this I always have to use a color treated shampoo. It protected and preserved my color and didn’t turn it brassy or coppery which is a huge plus!

Oil Control- I have oily roots and dry ends. I didn’t notice much of a difference or change while using the shampoo and conditioner. This was quite disappointing since this is one of my biggest hair struggles.

Hydration- Because I’m always getting my hair colored, it has become dry and lacks moisture. Formulate helped restore the moisture and put hydration back into my hair. It looks and feels so much healthier than before.

Glossy Hair- It’s been a while since my hair has looked shiny. I try to stay away from using oily products or serums because it tends to get my hair more oily. I did notice it was more shiny than usual so it definitely worked!

For the past four weeks, I’ve been using Formulate’s shampoo and conditioner consistently. I give the formula a B+!

Final Thoughts

In the end, I’m really happy how the shampoo/conditioner performed. Formulate definitely has something going here with customized hair products. Such a great idea for women and men everywhere. You’ll also be happy to hear that their products are sulfate-free, paraben-free, and cruelty-free. The customer service is excellent, they’re extremely detailed with their survey questions and the presentation was phenomenal!

If your interested in more information and how you can get your own customized hair care set, click here.

**These products were sent for reviewing purposes. All opinions and thoughts are my own**

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